CIR – Compagnie Industriali Riunite S.p.A. is an Italian holding, founded in 1976 in Turin by Carlo De Benedetti, which in its history has brought together companies of national and international importance in the publishing and media, automotive components and healthcare sectors.
Studying the visual identity system for the CIR Group’s holding company meant enhancing the balanced and solid investor nature of this company. As an evolution of the previous brand, we carried out a search starting from the distinctive graphic sign, which was summarized in the “arrow” element and characterized the corporate identity and all editorial applications.
Direction
towards the future.
Services
Brand identity
Positioning strategy
Creative Direction
Emanuele Cappelli
Strategy
Arianna Cappelli
Design
Emanuele Cappelli, Teo Boldrini, Andrea Fiori
Motion Design
Giulia Martino
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