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Digital Marketing mainly includes some services such as: Search Engine Marketing (SEM) to develop focused campaigns. Search Engine Optimization (SEO) to enhance search engine ranking and brand awareness. Social Media Management to plan and pushing up social channels. Email Marketing to establish a direct relation with people, strengthening offer and service penetration. What is the […]

Digital Marketing mainly includes some services such as:

  • Search Engine Marketing (SEM) to develop focused campaigns.
  • Search Engine Optimization (SEO) to enhance search engine ranking and brand awareness.
  • Social Media Management to plan and pushing up social channels.
  • Email Marketing to establish a direct relation with people, strengthening offer and service penetration.

What is the purpose of Digital Marketing?

The purposes of a Digital Marketing strategy are generally two: the Brand Awareness and the Lead Generation.

With Brand Awareness we intend to disseminate and make a brand known as much as possible.

With Lead Generation we want to establish a relationship with the user and make sure that he performs actions we ask to do, i.e. fill out a form or get into a newsletter, in order to motivate the purchase of a brand product or service.

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