On the day that Camillo Olivetti founded “Ing. C. Olivetti and C.” we are pleased to participate in the presentation of the new brand identity designed for Associazione Archivio Storico Olivetti. This co-design process according to our Dynamic brand design methodology allowed us to project into the future the important work of preserving and enhancing the historical heritage of the Olivetti Company. In fact, the project aimed to strike the right balance between tradition, contemporaneity and innovation.

We invite you to discover it in Ivrea, Tuesday, October 29, 2024 at 6 p.m., at the Confindustria Canavese headquarters, Corso Costantino Nigra 2.

Speakers:

Gaetano di Tondo, President of the Associazione Archivio Storico Olivetti
Matteo Chiantore, Mayor of the City of Ivrea
Emanuele Cappelli, Designer & Founder of Cappelli Identity Design

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