On October 10, 2024 we participated in the Innovation Snack in the digital and tech training hub Talent Garden Isola in Milan to tell about our design methodology called Dynamic brand.
Fabio Zanino, Head of Communication & External Relations, presented to the TAG Community the book Dynamic brand. The new methodology of brand communication, which explores the birth and evolution of the method applied to the firm’s projects. The Dynamic brand concept represents a new approach to communication that renews brand identity, adapting it to contemporary social and cultural paradigms. This approach places transformation and diversity at the center of the narrative, elements that are fundamental to human evolution and to design that changes with it.
The goal of the book is to share an increasingly inclusive and contemporary approach to design, spreading innovative ideas and creating meaningful human and professional connections. Through the telling of experiences and methods, Cappelli Identity Design aims to contribute to a positive change in the way design is conceived and practiced, promoting stimulating collaborations and opening new horizons in social relationships.
