Conceived by the Center for Italian Modern Art of New York and Joseph Tedeschi, Stile Olivetti: between Art and Design brought together Olivetti and enthusiasts for an afternoon of study May 10, 2024 4:00 pm – 9:00 pm, dedicated to an Italian company that shaped the history of office machines, labor practices, product design and communications, and cultural patronage.
The event consisted of lectures, a film screening and a hands-on workshop with historic Olivetti typewriters.
Emanuele Cappelli spoke about the origin of Stile Olivetti and the long collaboration in communication design with Associazione Archivio Storico Olivetti, the Fondazione Adriano Olivetti and Olivetti, with projects such as the Olivetti Design Contest and the OT L22 Type Variable heritage project.
In the frame of this collaboration with CIMA, Cappelli Identity Design designed the event visual communication emphasizing how the Olivetti design paradigm and legacy can always inspire and generate new design projects for the generations to come.
Program
4:00 pm
Greetings from Gaetano di Tondo, President, Associazione Archivio Storico Olivetti: History of Innovation
4:10 pm
Beniamino de’ Liguori Carino, Secretary General, Fondazione Adriano Olivetti: The Olivetti Universe
4:20 pm
Fabio Mongelli, Director, Rome University of Fine Arts: The Importance of Education at Olivetti
4:50 pm
Emanuele Cappelli, Designer & Founder of Cappelli Identity Design: Olivetti and Design: Typewriters, Typefaces and Brand Communication
5:20 pm
Lindsay Caplan, Brown University: Olivetti and the Arts: Computers as Model
6:00 – 7:00 pm
Typewriting workshop with original Olivetti typewriters, facilitated by Joseph Tedeschi
7:00 – 7:30 pm
Light refreshments
7:30 pm
Film screening, Paradigma Olivetti (dir. Davide Maffei, 2020, 88 minutes). In Italian with English subtitles
To learn more about the event and speakers, click here.
In collaboration with con Cappelli Identity Design, with the kind support of Joseph Tedeschi and under the Patronage of Città di Ivrea, Fondazione Adriano Olivetti and Associazione Archivio Storico Olivetti.
A moment to share a history of Italian innovation, which is also part of the common membership in the World Design Organization with Associazione Archivio Storico Olivetti, and thanks to Davide Maffei and the Nivola Museum for the collaboration.
