Cappelli Identity Design, member of the World Design Organization, participated on September 25th 2024 in the World Design Experience at World Design Capital San Diego-Tijuana 2024, powered by San Diego Design Week, with the virtual event Dynamic Brand: Identity is Diversity.
Identity exists when there is diversity. Nobody can exist without the other: there is no shadow without the sun and vice versa. Between black and white colour, there’s a window through which we can see all the nuances of the world. People change as relationships change. Similarly, the relationship between people, consumers, and brands evolves.
This intrinsic and straightforward idea stands at the core of the Dynamic brand methodology, the key to our communication projects in Cappelli Identity Design. We will talk about where the passion for design comes from and how much identity and diversity contribute to define our approach to design and belonging.
A talk about Cappelli Identity Design’s experiences, case studies from the voice of Emanuele Cappelli, Designer & Founder, Fabio Zanino, Head of Communication & External Relations and Paola Galdi, Education & Development Manager.
