Exhibit design - Cappelli Identity Design

Exhibit design definition.

Exhibit design

How does SEM works? First, we choose a daily budget and a maximum expense value: the advertising platform raises costs until the ceiling and the budget set up for the campaign. Straightforwardly, advertising notices on the SERP will be shown by priority based on who paid the most. Overall, activating a strategy that includes organic […]

How does SEM works?

First, we choose a daily budget and a maximum expense value: the advertising platform raises costs until the ceiling and the budget set up for the campaign. Straightforwardly, advertising notices on the SERP will be shown by priority based on who paid the most.

Overall, activating a strategy that includes organic positioning along with paid one (SEO + SEM) is the best choice in 99% of cases. Nevertheless, in some cases where we need an immediate result, the strategy is usually focused only on paid visibility.

How do we design a SEM strategy?

We always start from the customer brief, getting a number of keywords that we can put in different analytical and programming tools. Routinely, we never use a single tool but we compare several ones in order to get a wider vision.

Then, we get analysis of the search volumes for those keywords, just after checking how much competition there is – i.e., how many players compete to position themselves with that specific keyword in the paid results SERP. We perform the auction cost analysis and preferable CPC to enhance the performance of the campaigns. Finally, we fit everything based on the campaign strategy: Search or Display Campaign.

At the same time, we work with our graphic design team, sharing the brief, engaging them in the project, and planning times and deadlines. The outcome is a fully optimized campaign.

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How does SEM works?

How do we design a SEM strategy?