Dynamic brand.
Our vision of design
is linked to people.
Our vision of design takes into account time, space, cultural and social evolution: it is based on identity, which can only exist with diversity, on enrichment, given by the knowledge of the other from us. So, we design through the Dynamic brand methodology.
Designing following the Dynamic brand methodology means putting the role of the individual back at the center of corporate communication, developing fluid and coherent communication across all communication media. Bringing people closer and creating an authentic relationship with the brand is therefore the ultimate goal of the method, leveraging the constant and coherent communication of corporate values. A method taught all over the world and represented in Italy by the Cappelli Identity Design studio, which in 2022 took shape in a book published by Skira.
A methodology that makes it possible to create projects that are simple and innovative at the same time, capable of representing and transmitting a high social, aesthetic and functional significance.
Identity is dynamic by nature. It can only evolve.
Through the Dynamic brand only, the architecture of communication becomes a concrete, knowable and recognisable reality. A circular scheme, in which at the centre we see the visual identity system marry perfectly with the corporate values.
Communication is finally integrated. Economic investments optimised. Design closer to people.
SERVICES
- ARCHIVI OLIVETTI
- DF FRANCIA
- ENI, SNAM. SEA CORRIDOR
- CINECITTÀ SI MOSTRA
- LUCA VULLO
- NOBILE ITALIA
- moonel
- INNOVATION TRAINING SUMMIT
- ELICOS
- HEBRA
- BENVENUTO TISI DA GAROFALO
- La Scialuppa CRT - Fondazione Antiusura
- ANQING CITY MUSEUM
- ITALIANISM
- FARMACIE ITALIANE
- PSICODIZIONE
- Borgo Tolomei
- BUBBLES
- RUFA Master
- Dei Cavalieri Collection
- Kyriba Club
- WAY
- OT L22 Type
- Fondazione TOG
- EarthBi
- TernaCult
- Compagnie Industriali Riunite
- Fondazione CRT
- Associazione Archivio Storico Olivetti
- Mesauda
- Ritratto Rosso
- Umberto Cesari
- Terna. Italy-Montenegro
- Festival del Cinema di Venezia 2020
- The States General of the Italian Energy Transition
- Sky Arte. Luce Social Club
- Fondazione Adriano Olivetti
- RUFA Contest 2019. David LaChapelle
- Venice Film Fest 2019
- Venice Film Fest 2018
- RUFA Contest 2018. Shirin Neshat
- RUFA Contest 2017. Francis Kéré
- Rashid RC 2016
- RUFA Contest 2015. Stefan Sagmeister
- Pascarella Kasher
- RUFA
- Hartè
- RUFA Open Day 2019
- D'Ascenzi Pavimenti Italiani
- MADdoll
- RUFA Open Day 2018. You Can Be
- Sistemi Aeraulici
- Istituto Nazionale Fisica Nucleare
- Vaporetto dell'Arte
- Kering Group. The Mall
- Geores
- TIM Cubovision
- Associazione Difesa Diritti Amputati
- ikono TV
- ikono On Air Fest
- MUŻA
- RUFA Open Day 2016. Tell It
- Morrow Sodali
- Mondelliani
- DAMA Book & Design Store
- Nobile Italia
- ARCHIVI OLIVETTI
- DF FRANCIA
- ENI, SNAM. SEA CORRIDOR
- CINECITTÀ SI MOSTRA
- LUCA VULLO
- NOBILE ITALIA
- INNOVATION TRAINING SUMMIT
- JAXPLUS
- BENVENUTO TISI DA GAROFALO
- Dynamic brand, the book
- ANQING CITY MUSEUM
- ITALIANISM
- Borgo Tolomei
- BUBBLES
- RUFA Master
- Dei Cavalieri Collection
- WAY
- RUFA Be Hungry Campaign
- ABARoma
- RUFA Contest 2020-22
- Fondazione TOG
- EarthBi
- Umberto Cesari
- Cannes Film Festival 2021
- Guida all'Europrogettazione
- Terna Innovation Hub
- The States General of the Italian Energy Transition
- RUFA Open Day 2020. Flying Colors
- Sky Arte. Luce Social Club
- Fondazione Adriano Olivetti
- Cannes Film Festival 2019
- Pascarella Kasher
- RUFA Open Day 2019
- D'Ascenzi Pavimenti Italiani
- Vaporetto dell'Arte
- Samsung
- ikono TV
- RUFA Open Day 2016. Tell It
- Mondelliani
- DAMA Book & Design Store
- NOBILE ITALIA
- moonel
- HEBRA
- Dynamic brand, the book
- ITALIANISM
- FARMACIE ITALIANE
- Ri-tratto rosso, the book
- RUFA Master
- Dei Cavalieri Collection
- ABARoma
- Fondazione TOG
- Cannes Film Festival 2021
- Terna. Italy-Montenegro
- Terna Innovation Hub
- Fondazione TIM
- Festival del Cinema di Venezia 2020
- The States General of the Italian Energy Transition
- TIM Foundation. Disleggo Campaign
- Fondazione Adriano Olivetti
- Venice Film Fest 2019
- Cannes Film Festival 2019
- Olivetti Design Contest
- Cinecittà. Eye Screen
- Venice Film Fest 2018
- Solid Light Festival
- Pascarella Kasher
- Emirates
- MADdoll
- Sistemi Aeraulici
- Thangi Cashmere
- Istituto Nazionale Fisica Nucleare
- RinnovA+
- Morrow Sodali
- Mondelliani
- Nobile Italia
- ELICOS
- JAXPLUS
- La Scialuppa CRT - Fondazione Antiusura
- ANQING CITY MUSEUM
- FARMACIE ITALIANE
- PSICODIZIONE
- RUFA Master
- Dei Cavalieri Collection
- Kyriba Club
- RUFA Be Hungry Campaign
- Anobii
- ABARoma
- Fondazione TOG
- EarthBi
- TernaCult
- Fondazione CRT
- Associazione Archivio Storico Olivetti
- Mesauda
- Umberto Cesari
- Guida all'Europrogettazione
- RUFA Digital Open Day 2021
- Terna Innovation Hub
- Premio Scuola Digitale
- RUFA Open Day 2020. Flying Colors
- Fondazione Adriano Olivetti
- RUFA Contest 2019. David LaChapelle
- RUFA Contest 2018. Shirin Neshat
- RUFA Contest 2017. Francis Kéré
- Solid Light Festival
- Rashid RC 2016
- RUFA Contest 2015. Stefan Sagmeister
- RUFA
- D'Ascenzi Pavimenti Italiani
- Emirates
- RUFA Open Day 2018. You Can Be
- Sistemi Aeraulici
- Istituto Nazionale Fisica Nucleare
- Kering Group. The Mall
- TIM Cubovision
- Samsung
- ikono On Air Fest
- MUŻA
- RUFA Open Day 2016. Tell It
- LUCA VULLO
- NOBILE ITALIA
- moonel
- INNOVATION TRAINING SUMMIT
- ELICOS
- JAXPLUS
- HEBRA
- ITALIANISM
- PSICODIZIONE
- BUBBLES
- RUFA Master
- Kyriba Club
- WAY
- RUFA Be Hungry Campaign
- Anobii
- Fondazione TOG
- Mesauda
- Ritratto Rosso
- Cannes Film Festival 2021
- RUFA Digital Open Day 2021
- Premio Scuola Digitale
- Festival del Cinema di Venezia 2020
- The States General of the Italian Energy Transition
- Cinecittà. Fellas22 Documentary
- TIM Foundation. Disleggo Campaign
- RUFA Open Day 2020. Flying Colors
- Sky Arte. Luce Social Club
- Fondazione Adriano Olivetti
- Venice Film Fest 2019
- Cannes Film Festival 2019
- Cinecittà. Eye Screen
- Venice Film Fest 2018
- ikono TV
- NOBILE ITALIA
- INNOVATION TRAINING SUMMIT
- La Scialuppa CRT - Fondazione Antiusura
- Kyriba Club
- Guida all'Europrogettazione
- The States General of the Italian Energy Transition
- Sky Arte. Luce Social Club
- RUFA Contest 2019. David LaChapelle
- Cannes Film Festival 2019
- RUFA Contest 2018. Shirin Neshat
- RUFA Contest 2017. Francis Kéré
- Rashid RC 2016
- RUFA Contest 2015. Stefan Sagmeister
- RUFA Open Day 2019
- RUFA Open Day 2018. You Can Be
- BENVENUTO TISI DA GAROFALO
- FARMACIE ITALIANE
- WAY
- Ritratto Rosso
- Cannes Film Festival 2021
- Terna. Italy-Montenegro
- RUFA Digital Open Day 2021
- Premio Scuola Digitale
- Fondazione TIM
- Festival del Cinema di Venezia 2020
- The States General of the Italian Energy Transition
- Sky Arte. Luce Social Club
- Venice Film Fest 2019
- Cannes Film Festival 2019
- Venice Film Fest 2018
- Solid Light Festival
- Kering Group. The Mall
- ikono TV
- RUFA Contest 2019. David LaChapelle
- Cannes Film Festival 2019
- Venice Film Fest 2018
- RUFA Contest 2018. Shirin Neshat
- RUFA Contest 2017. Francis Kéré
- Solid Light Festival
- Rashid RC 2016
- RUFA Contest 2015. Stefan Sagmeister
- RUFA
- RUFA Open Day 2019
- Vaporetto dell'Arte
- ikono On Air Fest
- MUŻA
- DAMA Book & Design Store
- JAXPLUS
- PSICODIZIONE
- Kyriba Club
- WAY
- Anobii
- Fondazione TOG
- Fondazione CRT
- Guida all'Europrogettazione
- Terna Innovation Hub
- Fondazione Adriano Olivetti
- RUFA Contest 2019. David LaChapelle
- RUFA Contest 2018. Shirin Neshat
- RUFA Contest 2017. Francis Kéré
- Rashid RC 2016
- RUFA Contest 2015. Stefan Sagmeister
- RUFA
- RUFA Open Day 2019
- Emirates
- RUFA Open Day 2018. You Can Be
- Kering Group. The Mall
- Geores
- Associazione Difesa Diritti Amputati
- DAMA Book & Design Store
- CINECITTÀ SI MOSTRA
- LUCA VULLO
- NOBILE ITALIA
- INNOVATION TRAINING SUMMIT
- JAXPLUS
- PSICODIZIONE
- Kyriba Club
- WAY
- Anobii
- Guida all'Europrogettazione
- Fondazione TIM
- Festival del Cinema di Venezia 2020
- RUFA Open Day 2020. Flying Colors
- Fondazione Adriano Olivetti
- Solid Light Festival
- Pascarella Kasher
- GRUPPO SAN DONATO
- Emirates
- moonel
- JAXPLUS
- La Scialuppa CRT - Fondazione Antiusura
- Dynamic brand, the book
- FARMACIE ITALIANE
- PSICODIZIONE
- Ri-tratto rosso, the book
- RUFA Be Hungry Campaign
- Anobii
- Associazione Archivio Storico Olivetti
- Mesauda
- Festival del Cinema di Venezia 2020
- TIM Foundation. Disleggo Campaign
- Fondazione Adriano Olivetti
- Venice Film Fest 2019
- Solid Light Festival
- GRUPPO SAN DONATO
- Hartè
- Samsung
- DAMA Book & Design Store
Values and people make Cappelli Identity Design studio a place of continuous exchanges and contamination, but what distinguishes it from the others is its method. Dynamic brand is a new way of design, it comes from the relationship between space and time and it aims to build up a dialogue with people by communicating the brand’s identity and its changing nature.
In 2022 all of this
became a book
published by Skira.
A selection of Dynamic brand masterclasses
EUROPE
Italy / Rome, Sapienza Università
Italy / Rome, RUFA – Rome University of Fine Arts
Italy / Milan, Naples, Rome Turin, Talent Garden, Innovation School
Italy / TEDx Modena
Italy / Turin, Politecnico di Torino
Spain / Madrid, Universidad Nebrija
Spain / EASD Gran Canaria, Valencia, Balearic Islands
AMERICAS
Canada / University College of Design
Canada / WDO – World Industrial Design Day
US / New York, SVA – School of Visual Arts
US / Ames, Iowa State
US + Mexico / World Design Experience / World Design Capital San Diego-Tijuana 2024
Mexico / Tecnológico de Monterrey
Ecuador / Cuenca, Universidad del Azuay
Peru / Lima, USIL – Universidad San Ignacio de Loyola
Peru / Lima, PUCP – Pontificia Universidad Católica del Perú
Chile / Santiago, UDD – Universidad del Desarrollo
ASIA & MIDDLE EAST
India / Chitkara University
Saudi Arabia / آركي نت ArchiNet