ABARoma – Accademia di Belle Arti di Roma – is a historical institution, a research center and mediation pole that has always nurtured young talents in the arts and culture, building real experiences. An Academy of Fine Arts that aims to become a point of reference, a cultural pole and a catalyst for talent.
The line is the first gesture of generation. It unites and relates, divides and organizes, focuses, defines horizons, marks time. The line is simplicity. This is the premise to redesign the UX & UI of the new website, defining the digital identity of ABARoma through the new visual system that represents the essence of the institution. The chosen colors draw inspiration from history and aesthetic tradition, revealing a deep connection with the world of art, in contrast with the more pop trends of the digital world.
A new website to generate a constant relationship between culture and everyday life. A digital place where you can find all the tools you need to experience the Academy, find out about its educational activities, and access up-to-date news.
Solid roots.
With an eye always on the future.