We designed for AIDDA – Association in Defense of Amputees’ Rights – a Brand Design and Corporate Identity system as a dynamic brand playing with the parallelism of human body and cuts on the letters, thus referring to the very core of AIDDA’s focal point.
Highlighting that something’s missing and turning it into a strength. The concept behind the Dynamic brand designed for the Association in Defense of Amputees’ Rights revolves around a parallelism between the human body and the cuts on the letters.
The starting concept then returned within the restyling project of the website and Digital Corporate Identity aiming at web and social media marketing activities.
Beyond Perspective.
Please, Try!
Services
Brand identity
Digital marketing
Creative Direction
Emanuele Cappelli
Design
Emanuele Cappelli, Andrea Fiori
Communication Strategy
Arianna Cappelli
Social Media Marketing
Marta Marcias
Photography
Christian Rizzo
