Associazione Archivio Storico Olivetti collects and disseminates Olivetti’s huge artistic heritage. We designed its Digital Identity through different style languages to achieve the perfect balance between historical significance, contemporary significance, and innovation.
To improve the website’s fruition, we focused on User Experience to guide users across an interactive path that presents and shapes contents into several thematic routes. The user can benefit from a fluid and immersive surfing experience free of horizontal and vertical space references.
Olivetti’s Tale.
Unfolding the future.
Services
Brand identity
Copywriting
Digital design
UX & UI design
Creative Direction
Emanuele Cappelli
Design
Emanuele Cappelli, Andrea Fiori
Motion Graphics
Giulia Martino
Project Management
Massimiliano Napoli
Web Development
Pasquale Ricciardi
Communication & External Relations
Fabio Zanino