For the Cinecittà si Mostra social project, we created a digital strategy and new dynamic formats. We developed a content strategy centered around the visitor experience, establishing a coherent identity system for the thematic columns, with goals of branding, entertainment, and promotion.
The chosen palette reflects the energy of cinema: Cinecittà’s red is combined with an unusual color like purple, along with yellow and light blue, and complementary colors such as blue, orange, and green.
The dynamic formats follow current trends, renewing Cinecittà si Mostra’s social media to engage the audience in the essence of the cinematic world.
Telling the essence
of cinema.
Services
Brand identity
Social media marketing
Visual design
Creative Direction
Emanuele Cappelli
Strategy
Arianna Cappelli
Communication & External Relations
Fabio Zanino
Design
Maria Jellyman
Digital Strategy
Gabriele Colantuoni
Social Media Management & Content
Marianna Abbate
