We developed a dynamic visual identity that reflects the decade-long experience and excellence of DF Francia, an international company specializing in the creation of bespoke luxury furniture.
The concept is based on the natural patterns of wood in its different essences; when cut, wood reveals unique textures and grains that are transformed into textures and a distinctive visual system.
The logotype is designed using the Bauer Bodoni typeface, a modern serif symbolizing Italy’s artistic heritage. We modified the character base to give the logotype more stability, evoking the clean cut of woodworking.
The elegance of wood
comes to life.
Services
Brand identity
Positioning strategy
Visual design
Creative Direction
Emanuele Cappelli
Strategy
Arianna Cappelli
Design
Emanuele Cappelli
