For Gruppo Farmacie Italiane, we created a new brand identity that enhanced corporate and in-store communication through the Dynamic brand methodology.
The visual language of Gruppo Farmacie Italiane maintains the iconic and symbolic features of the pharmaceutical world reinterpreted with a lighter sign. The contemporary use of colours reinforces the brand’s recognisability in a legally constrained scenary. Farmacie Italiane stands as an authoritative reference point for access to medicines with home delivery and as a reality present throughout the national territory.
The Pharmacy
wherever you are.
Services
Advertising
Brand identity
Copywriting
Digital design
Editorial design
Exhibit design
Naming
Positioning strategy
UX & UI design
Creative Direction
Emanuele Cappelli
Strategy
Arianna Cappelli
Design
Emanuele Cappelli, Andrea Fiori
Execution Design
Danila Domizi, Emiliano Gatti
Motion Design
Giulia Martino
Project Management
Massimiliano Napoli
