For the TOG Foundation – Together To Go – we were tasked with telling the soul of a cutting-edge foundation in the neurological rehabilitation field, specializing in complex childhood diseases. A center of excellence and experimentation where cognitive and movement therapy is lived with a smile.
The identity system expresses care and safety also through the Brand Character study. Embracing the values of the Foundation and conveying to the outside world the care that every day the specialists of the non-profit organization put into treating their little patients was the starting point. The point of arrival was to reassure, through the brand, to the families who decide to rely on TOG.
Digital presence and wayfinding within the facility are the complete expressions of the identity system.
Reassuring.
Through branding.
