For the International Art Television Channel, we decided to talk about the absolute. We worked on the juxtaposition of truth and art by designing a generative identity system.
The designed software reads the artwork, samples the colour dominance and converts different backgrounds into their complementary colour, thus enhancing its feature and putting the piece of art at the centre of attention, as if it was the only source of truth.
In Arts.Beyond the Surface.
Services
Brand identity
Exhibit design
Motion graphic
Visual design
Creative Direction
Emanuele Cappelli
Design
Emanuele Cappelli, Francesco Di Muro
Digital Strategy
Arianna Cappelli
Communication Strategy
Sara Prontera
