Luca Vullo is the italian gestures ambassador around the world, a performer, director, and trainer. For his multifaceted persona, we designed a dynamic personal brand. Following the Dynamic brand methodology, we started from the concept of Accord, that movement which creates a vibration and oscillates between space and time.
Typographically, we used the Extenda typeface for headlines paired with the simplicity of Newton. For the logo, we designed a deliberately misaligned typographic composition where the V captures the moment Luca Vullo takes the stage.
The visual system communicates a new positioning and a multifaceted identity typical of Luca Vullo’s personality.
Resonance and harmony.
Individual and collective.
Services
Audio-photo-video production
Brand identity
Motion graphic
Photography
Positioning strategy
Social media marketing
Visual design
Creative Direction
Emanuele Cappelli
Strategy
Arianna Cappelli
Communication & External Relations
Fabio Zanino
Design
Giulia Martino, Simone Pareti
Digital Strategy
Gabriele Colantuoni
Project Management
Lara Fanelli
Photography
Cinzia Capparelli
Typeface
Zetafonts
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