We designed the brand identity of Moonel, a fashion boutique and production and management studio for artists, models and talent based in Rome. The new visual identity is expressed through a language that represents its vibrant and contemporary soul: an energetic space that moves and changes in tune with the world of fashion.
The concept focuses on attention to detail and retains nuances of refinement and elegance. The name comes from the word Moon to which we add a lively accent (el). The logotype is the main vehicle of the identity and the graphics accompany the phonetics. It is authoritative and delicate, with a different reading rhythm in the double O, also a metaphor for the camera lens.
The glamour of the headlines and visuals is related to the sans serif font used in the texts, a symbol of Moonel’s target groups: B2B agencies and fashion houses.
Contemporary.
Glamorous.
Sophisticated.
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