La Scialuppa CRT – Fondazione Antiusura is an instrumental body of Fondazione CRT established with the aim of preventing the phenomenon of usury and creating a point of reference for those in temporary economic difficulty. The new brand identity we have created represents the set of values with which the Foundation operates.
The brand was designed on the shape of the rudder to express safety and control in the journey against wear and tear. The colours chosen are in continuity with the institutional colours of Fondazione CRT, with the addition of soft yellow as a supporting colour for the visual language.
The project was reflected in the development of the website and the user experience was designed with a focus on simple and intuitive access to information.
Inclusion, prevention, assistance, proximity are the concepts that guided the video stories.
A way to listen.
To know.
To understand.
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